Wordpress is one of the most popular CMS, about 35% of all the websites on internet are running a version of it, and chances are your website is also running on Wordpress.
Speed is important, users are less likely to stay on a website that takes longer to load, and Google will certainly penalize your website for being too slow. In 2012, Walmart decided to test what difference page speed made. The study found that every one second of improvement resulted in a 2% increase in conversions. Also, revenue grew by up to 1% for every 100 ms of improvement. It is clear that there is a direct correlation between website speed and the amount of conversions.
Many factors affect the speed of your website. The most common include a cheap web hosting, a very complicated theme, too many ads, widgets like social buttons, comments area, calendars, etc.
Images are also a big factor. Images account for anything from 30% - 85% of the size of a standard web page.
Given the dynamic nature of Wordpress, websites using it tend to be slower. Fortunately, because Wordpress is one of the most popular CMS, there is a big community of developers creating plugins that will help you improve the speed of your website.
Caching: WP-Rocket (Premium), WP Super cache (Free). When a user requests a page from your website, they need to retrieve a lot of information from your hosting and the Wordpress database. A caching plugins helps to improve the performance of your website by storing a version of frequently accessed data instead of delivering fresh information every time a user views a page.
Image Optimization: WP Smush. As we mentioned before, images account for a big percentage of your website weight. But because images are an important tool to communicate your message to your users, remove them is not an option. WP Smush helps to optimize the images on your website by striping unused data and compressing them, without affecting image quality.
Database Optimization: WP Sweep. As you use your Wordpress website, the database gets bloated with revisions of your content, duplicated metadata, auto drafts, etc. It is important for you to clean your database regularly. Don’t forget to make a backup before proceeding.
Overall Optimization: perfmatters (Premium). perfmatters improve your website performance by disabling many functions that are part of Wordpress but are not commonly use, like RSS Feeds, Posts revisions, Multi-site support, etc.
Without a doubt, Wordpress plugins can help to improve the speed of your website, the challenge is to choose the best ones.
While it might be tempting to install every plugin you see, having too many can slow down your website dramatically. You need to be selective and strike a balance between installing a few plugins to improve your website’s performance and installing too many that can have the opposite effect.
If things get a bit overwhelming for you, Kirin Creative can help you polish your website. It may be exactly what you need to give your business a boost. Contact Us and Request a Free Consultation!