If you want to make your business website successful, you should think about attracting more people to it as much as possible. But, what if you notice that most of the visitors who come to your website leave soon after they come? In such a situation, you will need to take appropriate measures to attract visitors back into your website. Otherwise, you will have to face a large number of negative consequences in the long run.
For example, if the visitors of your website leave soon after they come in, you will end up with increased bounce rates. This is never good for your search engine rankings. If the bounce rate is high, search engines will assume that you are not offering anything worthy to the visitors. Hence, your website will be moved down the line. On the other hand, it will not be possible to convince visitors with the content that you offer through the website and get them to contribute towards your business.
Here is a list of some of the most prominent reasons why visitors who come to your website leave. You can take a look at these reasons and see if you are having one or more of them. Then you can move to the next step and get them fixed.
You offer irrelevant content to the visitors
More than 80% of the traffic that your website will receive is from search engines. The search engine users will see your Meta title and Meta description before coming to your website as well. But if they figure out that content in your website is completely irrelevant from what they expected, they will leave it. You shouldn’t allow this to happen. In other words, you need to make sure that you are offering relevant content to the visitors of your visitors at all times.
Your main objective should not just be to get more people to come to your website. Instead, you should also think about getting more people to stay on your website as well. Therefore, you need to go through your content again and make sure that they are relevant. In addition to that, you will also have to make your content engaging as much as possible. Then people will keep on reading what you have.
Your website is not mobile responsive
Secondly, you need to check if your website is mobile responsive or not. Most of the visitors who come to the website will be using their mobile devices. Hence, you need to think about providing an enhanced experience to them at all times. In other words, you need to make your website mobile responsive.
If the website is not mobile responsive, people who come to it from their mobile devices will have to struggle a lot to go through what you offer. You shouldn’t allow this to happen. That’s because you are not tempting the visitors to stick to your website.
You don’t need to struggle too hard to make your website mobile responsive. For example, if you are on WordPress, you can simply download a responsive theme and use it. Then you will be able to make your website responsive with minimum hassle.
You have too many advertisements
Having too many advertisements on the website can be a turn off for visitors as well. You, of course, need to have advertisements because that’s where you make money. However, you need to make sure that you are limiting the total number of advertisements displayed so that you don’t distract the experience offered to the visitors.
If you have any frustrating pop-up advertisements, it is recommended to get rid of them. Then you can place the other banner advertisements on the corner s of the website. You need to make sure that you don’t place any advertisements near CTAs. This will reduce your chances of making more conversions through the business website as well.
Your website looks inconsistent
You need to make sure that you have a proper content structure on the website as well. Failing to have such a proper content structure would turn off your visitors and you will not be able to receive any positive results out of it.
A visitor who comes to your website should be in a position to go through the content with ease. When you have a consistent content structure, you will be able to provide that experience to the visitors. For example, you need to format content with appropriate headings and sub-headings.
You should also think about grouping the content accordingly. If there are any important pieces of information, you will need to highlight them. Then you will be able to attract people who come to your website.
You should also make sure that your website provides excellent legibility. This is where you need to take a look at the consistency in fonts and colors. You must carefully go through the website and locate all spelling errors as well. If you come across any, you need to take immediate action to fix them. On top of that, you need to make sure that there is a proper layout on the website. The user experience offered by the website should not confuse any of the visitors.
You must also pick branding, which looks aesthetically pleasing and appealing. It should encourage specific behavior of the users as well.
Now you have a clear idea on why most of the people who come to your website leave after some time. You should focus on these tips and make sure that you get them fixed. Once you do it, you don’t need to worry about visitors leaving your website. This can provide you with an enhanced experience at the end of the day as well.