Content as business strategy for every website or mobile app is useful and important, especially when it come to search engine optimization (SEO). Content also helps to determine the design, redesign, advertising, organization, navigation, layout of the site, and most importantly, to communicate with your audience or customers.
Content includes but not limited to text, logos, branding, graphics, icons, photos, illustrations, animations, quick videos, music, and etc. Yes, there are lot of tasks for this, and try not to feel too overwhelmed. It will take time, but quality content will affect your business in the long-term. Here are few techniques for your content strategy.
I like to start by building a site map and wireframe. Site map is your project’s architecture design. No matter your project is a cooking channel, website, or mobile app, a site map can make you see how each part is connected at a glance. Wireframe is similar to a blueprint. Draw a layout and write down the text of what you want to communicate with your customers. Try not to use graphics or icons, instead using adjectives to tell what emotions you might want to express, or what you want your customers to feel.
Once we have the visual structure and scope of the frame, what we need to do next is to determine the relevant content for the project. You need to make decisions on the specific content to present. Keep everything simple, direct and easy to understand. Then we start gathering or writing content. Make sure you categorize or label them so it’s easy to locate. For example: Industry specific, press release, styles, events, by different services. After we organize gathered content, let’s start building content around the wireframes.
Here is a tip for content marketing strategy, you should be thinking about keywords while gathering or creating content, because it will be crucial to your SEO. Be aware that quality content can make a major difference.
Advertising and google search with quality content appear to be much more effective. Therefore hiring a content creator or writer would really help saving your time and the overall result of the project. Professional artists, illustrators, photographers, and engineers will definitely provide you with better content for marketing purposes. It will speed up your process, and help you stand out.
Most website projects have a logical flow of development. From planning, design, building, testing to site launch and post launch site maintenance, even step is to ensure the site’s content stays relevant and up-to-date by adding and editing content. The purpose of this is making enhancements to the site and make it more dynamic for the audience.
Start by asking a few simple questions about the website’s purpose. This will help your website design or website designer. For example: Why am I building this website? How much information should I provide for the products or services? Who am I design this website for? What is the current trend? And gather some keywords on your mind to describe the site (eg. fun, trendy, educational, non-profit, environmental friendly).
For example, as a nonprofit organization’s statement of purpose: This site will promote services, provide industry-related information, educate the public, collect donations, offer public and private programs and events, and supply registration informations for fund-raising events.
Next, checking out the competition! In the age of the Internet, every business should have a website. It helps businesses to stay current, competitive, and to be taken more seriously by web-savvy consumers. Check out what your competitors are doing, and pay attention to color, graphics, format, layout, and content. This will help you determine how to stand out, and how to design and build your website.
Determine what’s in your website content using the statement of purpose. Remember to keep your client informed. At minimum, your site needs to supply basic information regarding the goods or services that you sell. How often will the content need to be updated? Daily and weekly updates might benefit from a database. Non-database sites can be outsourced to a third party or a tech agency.
If you have a handful of products or services, let’s say more than 20, content managing can be time consuming. Using a database to dynamically create each product page is more efficient.
If you have the budget to outsource for dynamic content, then it will definitely be less stressful and frustrating. There are some tech-agency which provide services such as content management systems. This component can cost anywhere from $1,000 to as much as $15,000. This type of hassle free service can be extremely useful for the site’s maintenance and updates. If you’re still unsure, consulting a professional will save you time and money.
Finding and understanding your target market is an important component for all businesses and entrepreneurs. Knowing who is your target audience helps lead generation.
If you are a business or entrepreneurs looking for your potential customers, you can start off by doing simple target market research! Whether done in a formal or informal manner, target market research is one of the best ways to start finding your audience.
Here are 4 simple steps:
- Gather general information about the users and different platforms. Have a general understanding of different types of websites or mobile app users. Pay attention to user habits, different age groups, image usage, how to navigate, and etc. Also get to know about different social media platforms and research engines. They all have a great amount of traffic flow, and they are definitely the best advertising platforms today.
- Check out your competition. Assess what you like and what you don’t like. Avoid the mistakes, and apply the things you like to your project. Now you have a pretty rough estimate about who your ideal customer is.
- Design an ad, and make sure it engages your customers, this will help you understand your customers in more depth. Then run a few ads on social media or search engines. For example, Facebook Ad, Instagram Ad or Google AdSence. Increase traffic and collect analytics.
- Ask questions about the analytics and what you can do with them. For example, do they live in the suburbs or countryside (if your business requires target location)? Do they have any particular hobbies or interests? Are any colors or graphic images particularly appealing to the target audience? Write down these notes with many adjectives!
Now you can summarize everything you researched about, then you will be much closer to your audience. With the market research you have done now, you can take a customer’s perspective to find out what he/she truly is looking for.
You can also educate your target audience by defining the true benefits. Make them realize the value of your product and service. When it comes to future advertising, it helps to design, engage and advertise more precisely and accurately.